Description

1. Introduction to Digital Marketing

• What is digital marketing?

• Traditional vs. digital marketing

• Channels of digital marketing

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2. Website Basics

• Introduction to websites & domains

• CMS platforms: WordPress basics

• Landing page creation

• Website optimization for marketing

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3. Search Engine Optimization (SEO)

• On-page SEO (keywords, meta tags, structure)

• Off-page SEO (backlinking, social bookmarking)

• Technical SEO (site speed, mobile-friendliness)

• Keyword research tools (Google Keyword Planner, Ubersuggest)

• SEO performance tools (Google Search Console, Ahrefs)

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4. Content Marketing

• Blog writing & article formatting

• Content calendars

• Using AI tools for content (e.g., ChatGPT)

• Visual content creation (Canva, Adobe Spark)

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5. Social Media Marketing (SMM)

• Platforms: Facebook, Instagram, LinkedIn, X, Pinterest

• Organic vs. paid marketing

• Creating and scheduling posts

• Tools: Buffer, Hootsuite, Meta Business Suite

• Influencer marketing basics

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6. Email Marketing

• Email campaign creation

• Writing effective email copies (subject lines, CTAs)

• Tools: Mailchimp, Sendinblue, ConvertKit

• Email segmentation and automation

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7. Search Engine Marketing (SEM) / Paid Ads

• Google Ads (Search, Display, YouTube)

• Facebook & Instagram Ads

• Basics of bidding and ad quality score

• Budgeting and ROI tracking

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8. Affiliate & Influencer Marketing

• Understanding affiliate programs

• Basics of influencer collaborations

• Tracking and analytics

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9. Analytics & Reporting

• Google Analytics basics

• Tracking website traffic and conversions

• Understanding bounce rate, session time, CTR

• Creating digital marketing reports

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10. Tools & Platforms

• Google Ads, Google Analytics, Google Tag Manager

• Meta Business Suite

• Canva, Mailchimp, WordPress

• SEMrush / Ahrefs (if available)

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11. Soft Skills & Professionalism

• Communication with clients

• Time management and reporting

• Collaboration tools (Slack, Trello, Notion)